CHATTANOOGA, Tenn. — Sept. 17, 2025 — TenCate has launched a national campaign showcasing its new Pivot® Performance Turf, inviting coaches, athletic directors, architects, and community leaders to “try the future of sports turf for yourself.”
At the core are Pivot Field Days—hands-on events where participants step onto local fields turned into “living labs.” Biometric sensors track every move, confirming Pivot’s grass-like playability. The first event took place at 3&2 Baseball Club in Lenexa, Kan.
“For athletic directors, coaches and other decision-makers, being able to see and experience the performance firsthand is invaluable,” said Dr. Colin Young, Global Director of R&D at TenCate. “It confirmed that Pivot plays like grass, with data to match the experience.”
Charlie Beets, League and Tournament Director at 3&2, called Pivot “a gamechanger,” noting: “We have more than 6,000 kids in our program and host over 3,000 tournament teams a year. The turf has been a real differentiator in attracting teams from across the region.”
The campaign also includes a national advertising push and an expanded Playing for Keeps website. The site offers comparisons with conventional turf, product specs, warranties, case studies, and myth-versus-fact explainers.
“Pivot gives athletes the performance they want and sports facilities the reliability they need,” said Joe Fields, President and CEO of TenCate Americas. “This campaign allows coaches, athletic directors and decision-makers to see Pivot’s many advantages for themselves.”
Fields added: “Playing for Keeps gives athletic directors and coaches all the information they need in one place. From data and visuals to testimonials and case studies, it makes evaluating Pivot easier than ever.”
Developed by TenCate’s Center for Turf Innovation, Pivot eliminates the need for performance infill, reduces plastic shedding by up to 99%, lasts up to 50% longer than conventional turf, and is backed by a 12-year warranty. It contains no black rubber pellets, no detectable PAHs or lead, and meets California Prop 65 plus FIFA, NCAA and NFL standards.
“Pivot represents a leap forward in turf engineering,” Fields said. “This campaign ensures that every coach, every player and every community understands what’s possible when you combine the playability of grass with the durability, reliability and recyclability of advanced turf.”
Director of Public Affairs, Media, and Internal Communication, TenCate
513-484-6795
e.rumpke@tencategrass.com
