
Southern Turf Co. has announced the promotion of Darby Herrera to Senior Turf Advisor in San Antonio, recognizing her outstanding sales record and dedication to clients.
Darby has distinguished herself by guiding homeowners, organizations, and businesses through turf design and installations—from concept to completion. Her ability to listen and deliver has earned her both client loyalty and this new role.
“Darby has worked hard and executed on every opportunity provided to her,” said Adam Grossman, Co-Founder and CEO. “Her commitment and results-driven approach have set a high standard, and we are proud to celebrate this achievement with her.”
Her promotion reflects Southern Turf Co.’s goal to support internal growth while delivering top-tier work. As a Senior Turf Advisor, Darby will have an even greater role in shaping customer relationships and project outcomes in the San Antonio market.
Southern Turf Co., known for artificial turf installations designed for durability and aesthetics, serves multiple U.S. markets including Austin, Houston, Dallas, San Antonio, Atlanta, Phoenix, Nashville, and others.










